A Design Process Success Story

McCarthy adds, "I find that some of the best examples of value creation in the design process are where our package printers are proactive and they come to us with new technologies, new ideas, and things they want to test." He says that printers do this even with Unilever's most basic packages. "I think it's a very powerful part of the entire branding process when our package printers approach us with new ideas that can really create even greater experiences for our consumers using our products and product packaging," he says.