A Design Process Success Story

The package printer's role

Both McCarthy and Jaworski agree that the package printer's role in the design process goes well beyond just printing the final package. But, it is critical that printers are brought into the process early and that they be proactive. "I think, in many instances, the printer is brought in too late in the game," says Jaworski. "They can't weigh in and give thoughtful advice about some opportunities or unfortunate challenges." Ultimately what happens, she continues, is that time and money get spent in developing a design that actually won't, in the end, be produced in that way. "So the earlier you involve the printer, the better. At the end of the day you can make the design because you will have understood the opportunities and limitations of a particular vendor and work in harmony with the machinery and the technology it has," she concludes.