A Design Process Success Story

Also critical to Jaworski was getting the package printer involved in the process early. Doing so allowed Unilever to discuss printing options and to talk about what things it could employ to enhance the "premium" aspect of the product. Specific to the ICBINB project, Malnove was brought in during preproduction meetings so everyone would understand the executional considerations of the assignment. "We wanted to really understand the strengths and the weaknesses of the intended printing process," says Jaworski. "Specifically on this package, the beautiful photograph of the cookies and the subtlety of the typography was further brought to life by the UV coating application." It was Unilever's understanding of Malnove and its capabilities that led to the use of the UV coating.