A Design Process Success Story

For clients/brands that don't have a design brief ready, Jaworski says Anthem has its own template from which to build a brief. "In an information gathering session, we ask questions and do a knowledge share. We complete the creative brief for our clients if they don't have one, and that tool becomes a road map for the whole assignment," she says. During the design implementation, Anthem will continually refer back to the brief to make sure the design concepts being produced are aligned with what all parties agreed on in the beginning.