Packaging Graphic Production in a Flat World

For years, those who created packaging graphics and provided prepress services had invested heavily to improve their workflows and expand the level of services and value they provided to their customer. These efforts have been supported by companies such as Adobe, EskoArtwork, and Kodak to name only a few, that have developed comprehensive workflow tools making the very labor-intense process of creating and managing production art and prepress files as streamlined as possible. I have had the privilege of working with some of the most impressive “propeller heads” at design and prepress companies who have taken these tools to levels of automation that would make General Motors envious.