Packaging Graphic Production in a Flat World

The book is full of examples of companies that have taken advantage of this technical leveling of the business world to improve the level of services they provide. One such example is how JetBlue Airlines uses hundreds of motivated stay-at-home mothers in the Salt Lake City area as home-based booking agents. Another is how an entrepreneur and McDonald’s franchisee in Colorado Springs has created a drive-through order taking service that allows a team of order takers in Colorado Springs to take drive-up orders from multiple McDonald’s restaurants anywhere in the country and transmit the order to the delivery window 30 feet ahead of where the order was taken.