Organization in the Digital Age

One way or another, DAM helps

The functionality of DAM systems varies widely. Fundamentally, however, all such systems are designed to improve users' control of their valuable digital assets. Because the value of any digital asset is based on its accessibility, effective DAM solutions are based on software that is flexible enough to integrate with an organization's existing systems and features an interface whereby users can locate, retrieve, modify, and redistribute the desired assets. Bells and whistles abound, but most DAM systems enable automated searching, acquisition, organization, and storage of digital assets; automated routing and approval; efficient content management and delivery; and the ability to quickly modify and update assets, as needed. A DAM system may also make it easier to archive outdated materials offline, where they remain inactive but accessible, or to remove them altogether.