Organization in the Digital Age

For consumer product companies, the ability to organize, track, manage, archive, and retrieve their digital assets plays a critical role in managing a global brand presence, as well as in protecting their brands from regulatory or legal challenges, and the disruption that can arise from an unforeseen change in print provider. For converters, DAM saves production time and labor by avoiding unnecessary rework and by enabling the fast, efficient recall of package elements for preparation and modification. DAM's revenue potential as a value-added service also makes it an area of growing interest for converters and commercial printers with a packaging profit center. In all cases, beneficiaries of DAM will outdistance competitors in quality, efficiency, and time to market.