Organization in the Digital Age

Money to burn?

Time is money. For companies with plenty of either to waste, DAM holds few enticements. However, for budget-squeezed ad agencies, package designers, and other creative professionals that need to make the most of both, DAM can greatly enhance their ability to locate, manage, and archive digital files and the "metadata" (format, authors, versions, permissions, etc.) that describe them. DAM systems enable creative professionals to recall these elements for use in new jobs, saving the time and energy that would be needed to recreate a project from scratch, avoiding redundant project approvals and shortening the overall time to market.