Organization in the Digital Age

Bring order to content chaos

Any digital media file with value to an organization is a digital asset. In the aggregate, unstructured digital and analog assets are known as "content." Basically, digital asset management works like a hierarchical database, although it typically goes much further by promoting controlled information and content-sharing among suppliers and partners. DAM systems provide centralized storage for packaging media on a hard drive or disk subsystem, which then functions as a structured, highly accessible digital warehouse for digital assets.