Organic Electronics to Reach $19.7 Billion by 2012

• Products based on organic transistors are for real: RFID is an application in which organic transistors are expected to successfully compete with mainstream silicon technology. In 2007, the market will see the first commercial organic RFID tags from firms such as Motorola, OrganicID, and PolyIC. NanoMarkets believes that by 2012, the market for organic RFIDs will reach $4.5 billion. Organic transistors are also already enabling new business revenues in the form of display backplanes (in the much talked about Sony book reader, for example), which are expected to generate $1.6 billion in revenues by 2012 as well as in some toys and games. The market for toys, games, and other novelties will reach about $1 billion by 2012.