Organic Electronics Materials: New Revenues and New Challenges
The good news for the materials firms is that one of these big OLED displays is going to use a lot more OLED materials than hundreds those tiny little OLED displays that are currently used in MP3 players and cell phone sub-displays.
But not for a while. New television technologies always take a few years to work their way from simply creating awe in the showrooms of Circuit City and Best Buy to being installed in living rooms. In the meantime, OLED materials firms should be able to find substantial business in the lighting sector, where - as we said in our lighting report of a few months back - OLEDs have a lot to offer in terms of lifetimes, brightness, etc. (Plus the fact that OLED’s mature cousins, HB-LEDs, cannot compete with OLEDs when it comes to serving the function of floodlights.)