Opportunity Knocks

Tag and label printers that were in the trenches in 2004 verified these challenging business conditions. For Tom Cobery, president/CEO of Aladdin Label, it was "still a tough marketplace; very price competitive. With significant price increases coming from our suppliers, margins were eroding. Our customers' loyalty was being tested. Attempts at price increases forced many customers to go out for bid. You had to find alternative constructions rather than passing on price increases."