Opportunity Knocks

On the plus side, newer labeling methods—most notably sleeve labeling—are experiencing a bright future, with solid, sustained growth expected. In a study titled "Labeling Markets: North American Sourcebook 2004," Alexander Watson Associates (AWA) calls for sleeve labeling to grow between 12 and 15 percent through 2005. Sleeve labeling includes wraparound labels, shrink sleeves, and stretch sleeves.