Opportunity Knocks

Value-added product decoration

There are various ways that tag and label printers can improve their competitive position, but most strategies boil down to the effective use of relationships and technologies. Gerace believes there is more than ample opportunity for suppliers to offer additional services to their customers that can create more value. "As these customers continue to outsource various functions, they are very receptive to the service offerings coming from their suppliers," he says. "These additional services can also help defend against low-priced foreign competition."