Opportunity Knocks

A discussion concerning opportunities in the tag and label market wouldn't be complete without including digital printing and RFID. Digital printing seems to be getting a slowly growing foothold in package printing and is generating a lot of interest.

A panel discussion sponsored by HP Indigo at Labelexpo last fall drew a standing-room-only crowd of more than 300 people. The five printers that relayed their experiences with digital printing made a strong case for the benefits that this technology has to offer. These benefits include efficiencies on short-run print jobs, ease of prepress workflow, ability to match colors, and the ability to use other processes such as flexo more economically.