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As a result of this, there is an "emergence of a broader base of product decoration and identification technologies," says Reardon. "In the labeling sector, the self-adhesive and wet-glue labeling markets are now experiencing competition from a number of new technologies, such as flexible packaging, in-mold, and, of course, sleeving. End users [CPCs] are choosing to use a variety of containers for their products—and therefore, also choosing the most appropriate decorating technique for that particular package. A brand identity today is required to perform across a wide range of different packages."
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- Companies:
- AWA
- Multi-Color Corporation
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