Opportunity Knocks

The primary challenge facing tag and label printers in the near future will be to maintain margins while meeting increasing customer expectations. "Longer term, we are facing greater competitive pressure and fighting the 'commoditizing' of labels and the 'race to the bottom' on pricing and margins," says Pillsbury. "As customers get more and more sophisticated, and better equipment helps level the quality playing field, service, special attention, and being close to the customer will be more important than ever. We have to provide much more than just labels for a low price."