Opening New Doors

Today, nearly every major prepress equipment manufacturer has made a commitment to address packaging's unique requirements. There is an incredible wealth of digital tools, at varying price points and levels of specialization, from which to choose. So why the heated interest?

While commercial printing growth appears almost flat, packaging printing is on the rise with expected growth rates of 6 percent to 8 percent annually. Also, little erosion is anticipated in the market due to online services. Sure, we'll be transmitting packaging data along the digital highway, but, as Jerry Lux, president of Cadmus Specialty Packaging and Promotional Printing, points out, "You can't put a sausage through a modem."