Has Proofing Gone ‘Soft’?
That’s a ‘hard’ question to answer, vendors say.
pP: What is the difference between soft proofing and product visualization?
Harrell—Dimensional accuracy is key in a packaging environment. There is absolutely no way to validate dimensional accuracy onscreen. Product visualization (Virtual Reality Meta Language or VRML), which marries graphics with structure, is a separate and distinct operation that takes a CAD file and displays it in 3-D. Content is a big part of soft proofing, particularly in pharmaceutical or ingredients labels and things like that. Wrapped around a three-dimensional can or bottle is not the most convenient way to approve it. pP
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