Has Proofing Gone ‘Soft’?
That’s a ‘hard’ question to answer, vendors say.
Ranasinha—Certainly customers are only ever pushing prices in one direction and it seems to me the response from many companies today is, ‘Okay, if we’re going to do the job for this price, then it’s going to require a certain amount of collaboration and work on your part to make sure we can get to that stage.’
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