Has Proofing Gone ‘Soft’?
That’s a ‘hard’ question to answer, vendors say.
Harrell—In my experience, and for the reasons we’ve discussed earlier, there are very few, if any, packaging customers who do not also require a hard contract proof.
pP: Does monitor soft proofing have a place in the process?
Summers—Absolutely, particularly in the early, collaborative stages. But as a final approval—a contract—I don’t think it’s there.
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