Has Proofing Gone ‘Soft’?

These days, the proof isn’t just in the pudding. It’s on screen and on the move, instantaneously bound for far-flung destinations along the information superhighway, a pixilated facsimile of the real thing. The advantages are obvious: reduced cycle time, fewer interim proofs, and a richer collaborative environment, for starters. But how applicable are the principles of remote proofing to the realm of package printing? This month we spoke with Tyler Harrell, solutions and innovations manager, Esko-Graphics; Gee Ranasinha, director of marketing, DALiM Software; Jim Summers, president of GMG Americas; and John Sweeney, vice president, sales and marketing, Integrated Color Solutions to learn just how far remote proofing technology has come in the packaging world and where it is heading.