Online Proofing - Make Mine Soft-Serve

"People are moving from 'I have to see it, feel it, touch it, and scratch it' to 'I just don't have time to do it anymore'," says Kent St. Vrain, vice president, sales and marketing for Paxonix, Inc., a MeadWestvaco company offering brand and packaging management software.

Sending PDFs as e-mail attachments is a rudimentary form of monitor proofing, and using PDFs for content approval is nothing new. However, newer tools like Integrated Color Solutions' (ICS) Remote Director, DALiM Software's Dialogue, and Kodak Polychrome Graphic's Matchprint Virtual Proof now enable multiple individuals to review and annotate a single file—a process known as collaborative soft proofing.