Online Proofing - Make Mine Soft-Serve

Unlike traditional hardcopy proofing, in which handling and transmission of the physical proof increases both cycle time and the potential for error, soft proofing depends on workflows in which color-accurate proofs can be viewed on calibrated computer monitors under controlled lighting conditions.

Reducing time to market is critical in package design, where multiple individuals need to look at a package for reasons that range from compliance with FDA labeling requirements to shelf aesthetics to language. When every day not on the shelf means lost sales, fast online capabilities prove their worth.