Online Proofing - Make Mine Soft-Serve

Is the industry going soft?

The technology definitely exists to take the most complicated packaging applications and proof them virtually, says St. Vrain. "The question is, are we ready? If you take it to the extreme and say we're going to deal only in cyberspace, the answer is no, we're not. More realistically, however, in terms of the way people operate today, soft proofing is primarily a question of eliminating as many intermediate steps as possible."