One Web's Dual-Weave

Using offset in combination with other processes enabled the web segment to address markets formerly exclusive to sheet-fed, such as wine labels and health/beauty aids, says Little, and demonstrate upgraded quality capabilities to customers and prospects. What's more, Little adds, converters wanting to enter the pressure-sensitive label market could finally use offset to produce labels that would match sheet-fed offset printed cartons. In addition, going the web route presented new efficiencies for longer runs.