On the Road with packagePRINTING

EskoArtwork displayed its complete range of solutions in what Knudsen described as a “corporate trade show,” set up in stations for brand owners, designers, trade shops, commercial printers, the tag and label producers, converters, and sign and display builders.

The product that attracted quite a bit of attention was the Esko Visualizer, a software program that allows design agencies to create and share realistic mock-ups and soft proofs of packaging designs. Attendees were fascinated with the software’s ability to experiment with different inks, substrates, and effects in different environments, under various lighting conditions. The product is designed to save costs by designing the packages through the program instead of spending an excess of money on manufactured mock-ups. pP