Business Confidence —Polischuk

Sanders' presentation was focused on the theme that recessions are opportunities. One of the foremost challenges during times such as these, however, is to develop business confidence. An approach he offered was to "feed your mind good stuff by managing what you put in your head." One way of doing this is by reading. An association for book retailers reported that sales of business books were down 80 percent from October 2008 to May 2009. According to Sanders, this is precisely the time when business people should be reading books, especially "keeping an eye toward future trends that others are not paying attention to," he said.