No Pity for Paper Labels

The benefits of simplicity

Although film materials have the ability to provide a no-label look, printers and converters can't beat paper's high printability, affordability, and other advantages, said Ray Mackura, technical marketing manager at Avery Dennison, Fasson Roll North America. "Paper label advantages include ease of printing effortlessly across a variety of processes, product runs, and inks cured at very high speeds, and maintaining registration," Mackura said.