No Pity for Paper Labels

Despite the pervasiveness of paper labels, they are gradually losing market share to films—they've lost somewhere between 8-10 percentage points of the label market in the past decade, Bailin estimates.

In addition, said Cindy White, VP of sales at Channeled Resources, Inc., "The paper label market is losing ground to films. But it has also lost volume due to the slowdown in our general economy."