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The acquisition of EIC is in line with a clear strategy Siegwerk has defined for its North American business portfolio. "Like Siegwerk, EIC is known for consistently high-quality, reliable technical sales representatives, and exceptional individual service, especially in water-based technology," explains Ansgar Nonn, president Siegwerk NAFTA. "EIC is well positioned to capitalize on excellent growth –prospects, particularly in the segment of self-adhesive labels. EIC is the ideal match between Siegwerk's strategic needs and the existing competencies in the group."
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