Supplier News - September 2012

The cans of Mountain Dew are available for several months in the United States, and are the result of design work initiated by Mountain Dew. "We felt the use of thermochromic inks on these special cans would help drive purchases for our beverages," said Mike Gottschalk, art director for Mountain Dew. "Innovation in packaging design enhances the credibility of the brand; graphics are one thing, but interesting inks and structural innovation provide a whole new meaning to our successful brand marketing efforts."