Supplier News - September 2012

Mountain Dew's Color-Changing 16-Ounce Can

COLORADO SPRINGS, Colo.—Mountain Dew is aiming to help quench the thirst of consumers with a new can that is one-third larger than its traditional 12-ounce offering; and to help capture consumers' attention, the can features color-changing artwork. The limited-edition 16-ounce can features an easily recognizable symbol that, when chilled to 46.4° F, transforms itself to the distinctive green color of Mountain Dew.