Supplier News - November 2012

"Anthem is proud to capture the empowering essence of the Girl Scouts in these iconic brand packages," said Eric Ashworth, president of Schawk, Inc. "This moment of pride we feel is only the first of many moments of pride Girl Scouts everywhere will feel selling this year's cookies."

To execute the final design concept, Anthem and GSUSA worked with Pulitzer Prize–winning photographer David Hume Kennerly to photograph Girl Scouts around the New York Metro area. The final package design captures moments that show the power of girls working together as they engage in activities like greening a park, volunteering at a soup kitchen, and traveling to Paris. The Girl Scout Cookie package also features the GreenPalm logo, which speaks to the organizational commitment to addressing conservation and sustainability concerns related to Girl Scout Cookies.