Supplier News - November 2012

The decision to update the package came about in 2010 as part of an overall brand refresh in advance of the organization's 100th anniversary on March 12, 2012. The package needed to be more contemporary to reflect the new brand identity and to embody the spirit of Girl Scouting, while showing customers how they can reconnect with the organization. GSUSA partnered with the New York office of Anthem Worldwide, the brand development division of Schawk Inc., to redesign the packaging to inspire and engage consumers.