Supplier News - March 2013

P-S Labeling for Wines

MENTOR, OHIO—Avery Dennison Corp. has introduced its Aqua Stick Portfolio with Z3338 advanced emulsion adhesive that enables sparkling wine and champagne brand owners to effectively use pressure-sensitive labeling materials on surfaces with heavy condensation.

Z3338 provides in-line, wet-applied label positioning that improves operational efficiencies, including reduced line downtime and less product obsolescence. "With Z3338, narrow-web converters can provide sparkling wine and champagne brand owners an adhesive that maintains packaging integrity throughout the value chain, even in the most difficult conditions," said Yaron Zimmerman, product manager specialty and application products, Avery Dennison Label and Packaging Materials. "Moreover, pressure-sensitive labeling, enabled by Z3338, opens up a new palette of choices for distinctive label design elements of shelf appeal that are critical for success in this dynamic segment. … The glue-applied process, commonly used today for champagne and sparkling wine label applications, limits the label shapes and printing techniques that can be used. Pressure-sensitive labels give brand owners the flexibility to utilize additional design elements that enhance the eye appeal of their products."