Supplier News - February 2013

The result? The updated identity dials up the two "t"s and the dot in the "i" of Tostitos to spotlight their resemblance to two people dipping into a bowl, reinforcing the social nature of the brand. And the new packaging is vibrant, magnetic, and fun, playing up the "Make Life a Party" positioning. Colorful "chipfetti" and vibrant rays bursting from the clear window on pack further illustrate the "look and feel" of a party in a bag. The view panel on pack also illustrates the shape of each bag's chip variety, helping differentiate each SKU from one another.