News on Suppliers to the Packaging Printing Industry from packagePRINTING February 2013

Party Time

SEATTLE, Wash.—Tostitos, a leading brand from PepsiCo's Frito-Lay division, recently partnered with global branding and design firm Hornall Anderson to launch its line of Tostitos Cantina, a product designed to bring an authentic Mexican restaurant experience to consumers at home.

According to Mark Popich, vice president of design for Hornall Anderson, "The new Tostitos Cantina packaging design evokes the sights and sounds of a festive Mexican Cantina-style restaurant. The entire design is 'kinetic,' as if someone has just bumped the corner of your dinner table while dancing."