Supplier News - August 2012

"Ruffy has been, and always will be, a central piece of our branding, but it was time for our little blue dog to grow up," said Polanski. "For a brand our size, packaging is critical to our success and our new design ensures that we're perfectly positioned for growth and expansion."

The new packaging presents an updated look without straying too far from the familiar Blue Dog Bakery logo and Ruffy's unmistakable blue face. A simplified presentation highlights Blue Dog Bakery's unique offerings to consumers such as the fact that the treats are all natural, low fat, and made in the USA. Updated typefaces make for better readability, icons tout the treats' key benefits, and an "Our Community" section on box side panels highlight Blue Dog Bakery's support of various animal rescue organizations.