Supplier News - March 2012

Bruce Rafuse, vice president of marketing at Ganong explains, "We had two primary objectives in selecting the package: first and foremost was to improve sales and distribution and second, to differentiate us from the competition. We considered several alternatives, but based upon feedback from consumers and retailers, decided upon NatureFlex due to it being compostable and the distinct competitive advantage this gives us. Our ultimate goal is to move all our products into compostable pouches."