Printer News - March 2012

"For the first time, refleXions enables clients to place reflectivity only where they want it without layering over the metallic and diminishing the white, resulting in brighter white space," states Watson. "There has been a reluctance of some consumer packaged goods companies to use film products on their packaging due to costs and the limitations of high-speed filling lines. refleXions gives us the ability to create fresh, dynamic designs that may not have been possible in the past."