Printer News - June 2013

The extension not only adds to the successful brands, but allows further marketing opportunities, says Jennifer McCauley of North American Brewery. "In addition to two new core flavors and one new seasonal, Seagram's Escapes has also introduced a new mix pack for 2013 that features six flavors versus four in the past. By giving consumers the variety they are looking for in a single package, the brand is able to deliver on two things the consumer values: variety and convenience."