Printer News - July 2012

The new, unique horizontal flow wrap package features a pressure-sensitive Sealstrip® closure (instead of a conventional zipper). The Sealstrip® creates an easy-open package that is also resealable multiple times. Removal of the tray used in the old package design resulted in 65 percent less plastic usage in the new package, making the package considerably more sustainable. Because material use is less, 25 percent more packages ship in the same amount of space as the old packages did. The eliminated tray also means there is less inbound freight to Pepperidge Farm. The result is fewer trucks on the road, a reduced carbon footprint for the package, and a reduction in overall freight costs for Pepperidge Farm.