Printer News - January 2013

The Peel N' Tear label provides a unique solution for small bottle labels. The peelable corner entices consumers to tear off the perforated coupon, revealing the gaming code that drives consumers to the product's website.

"The Peel N' Tear platform offers our customers a unique approach to bottle labeling and targeted communication with the end consumer," said JB Fisher, general manager – beverage segment for Bemis Performance Packaging. "The concept was borne out of collaboration with our allied equipment partners, which together with Bemis print technologies, delivered true innovation to the beverage market. Peel N' Tear™ demonstrates Bemis's commitment to the beverage industry, which is part of our active pipeline of secondary and primary packaging innovation targeted at this segment."