Printer News - January 2013
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OSHKOSH, Wis.—Bemis Performance Packaging has received an innovation design award from the 2012 Beverage World Global Packaging Design competition. The award honors the innovation of a special label produced by Bemis Performance Packaging. The Peel N' Tear™ label is an extended roll-fed label providing a patented, perforated, removable coupon. The back of the coupon portion is printed to convey a variety of information including variable gaming, cross-merchandising, new product launches, or rebates and discounts. A full label remains on the bottle after the coupon is removed. As a result, the UPC and deposit copy remain, allowing the bottle to pass through the redemption and recycling processes.
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