Printer News - August 2012

"Flexible packaging allows us to further leverage packaging as a primary point of differentiation for our customers' brands, and to accomplish such with speed and versatility," says Mark Moorhead, director of marketing for WS Packaging. "Brand managers can use flexible packaging to revitalize their product image with longer shelf life, better taste, product safety, convenience, and portability. These materials enable our customers to leverage speed-to-market strategies tied to line extensions, allowing them to stay ahead of their competition."