Printer News - August 2012

Spear's Toy BOX innovations introduced thermochromic inks on the new Bacardi rum labels that reveal wolf-claw marks on the Wolf Berry flavor and flames on Black Razz in response to temperature change. The label graphics contain bold images that pair well with the adventurous flavors of the new rums, and the interactive, revealing colors are a way to let consumers know the rum is chilled and ready to be served. Using various colors of rotary screen, hot stamp, and flexographic printing, Spear is able to produce the multiple colors of the Wolf Berry and Black Razz labels at its Mason, Ohio facility.