Printer News - August 2012

Innovative Bacardi Labels

MASON, Ohio—Spear has collaborated with Bacardi to develop an interactive label that is paired with its introduction of two new rum flavors: Bacardi Wolf Berry and Bacardi Black Razz. Continuing with a long-standing relationship between the two companies, Spear provided innovative label ideas that are focused on assisting Bacardi with gaining a competitive-edge in the marketplace.