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Schawk defines brand point management as the strengthening of a brand through the delivery of compelling and consistent brand experiences, which create greater affinity between the consumer and the brand.
David A. Schawk, president and chief executive officer of Schawk, states, "We believe that unifying our services in Canada will add potency to Schawk's brand point management offering. The creation of a more holistic work environment will encourage an exchange of knowledge and expertise that inspires innovative solutions and delivers greater value and efficiency to our clients."
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